01
YARD was working with Beringer to modernize some of their label designs, including the creation of a new monogram (at the time, Beringer was using a script B on the labels). I was contacted to help out with the monogram design, and YARD provided several samples of the historical logo in use along with this rough digitization of one of those early monograms. The objective was to reference the past but to create something that felt at home in the contemporary wine scene.
02
Beringer has used the monogram on nearly all of their label designs, here you can see several ways it has been implemented. I really appreciate when clients use interesting printing techniques, like embossing and foil-stamping—it makes it even more exciting to see your work in print.
04
The final monogram uses the original tuscan bifurcated (and trifurcated) serifs, but along the way we explored using a more simplified latin serif.
05
A few of the historical samples had an interesting shading texture a dimensional shadow, so once we settled on the tuscan version, we tried several decoration styles.
06
Simultaneously, we were working on labels inspired by stained glass from the estate. These were never used (these are early black and white versions) but I’m happy to share them here.
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